Major Publications & Research
More than 50 publications in international and national journals and 3 major books with one published from Prentice Hall with Professor Philip Kotler as the Foreword writer. Recently started a unique initiative to publish a book on successful entrepreneurs of Bangladesh, the book will be published by UPL.
Presently writing a book on ‘Future of Marketing’ with number of global marketing scholars (each writing a chapter)
Developed CSR curriculum for, IBA, Business Studiers Faculty, and Social Science Faculty of University of Dhaka and took initiative to train senior members of the faculty at AIT, Bangkok. The University of Dhaka has adopted the curriculum.